A very good iniciative from nivea brazil to save energy.
Nivea solar panel ad.
Incorporating technology and interactive into print could be a saving grace for the dying medium.
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In may 2013 nivea sun ads fitted with wafer thin solar cells and a phone plug appeared in some issues of a popular general interest magazine.
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Nivea has just released a magazine ad that has a solar panel and charges your smartphone.
So go on get going helping them.
The magazine ad is a print ad in a popular brazilian magazine that uses solar power to charge the reader s cell phones.
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Tom ford s 2007 print ads depicting perfume bottles between women s breasts did incredibly well for the.
So they ve just gotten you to take a nivea ad for sunblock with you every time to go to the beach.
Maybe you ll use it in the future on other trips to the beach.
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Nivea solar ad charger great advertising campaign.
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This ad takes helpful to a whole new level through the technological integration with your physical world.
This is a huge breakthrough for many.
And you ll probably keep it for the whole time you re in brazil maybe long after.
Giovanni draftfcb in são paulo brazil developed the ad which includes a wafer thin solar panel and phone plug to promote the nivea sun line of skincare products.
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The answer is yes and no.
Though we may not have the budget to buy solar panels for top tier magazine ads nivea s ad is a truly inspiring example of solving for the needs of your customers.
Do you want to charge your cellphone in the beach.
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You pull the nivea ad out and plug your phone into it.
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